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Category - General
Posted - 06/02/2020 10:15am
What it Takes to Sell a Wine Estate
Selling vineyards and wineries blends a business and a lifestyle that are growing in popularity


On a Saturday morning in early fall, Stanley Mazor would gather friends to clip heavy, round grapes from the 1,000 vines that line a portion of his roughly 25-acre estate in Ashland, southern Oregon. In his retirement, Mr. Mazor, an engineer who co-invented the first microprocessor at Intel in the early ’70s, has tended to about a half-dozen grape varieties every year together with his wife. For them, it is a lifestyle, a hobby that pours some 300 bottles a vintage.

Harvest usually yields about 1,500 pounds of fruit, which Mazor would haul on his pickup truck to a winery some 15 minutes away from his property. The same day, his grapes would be mashed into a slush that, a month later, would flow into a barrel as young wine ready to age.

Life on the vineyard, “brings joy and glamour,” said Mazor, 78. “We enjoy sharing special wines with friends and donating wines for charitable events.”

Mr. Mazor working on his 25-acre estate in Ashland, southern Oregon.

Today, Mazor is selling his vineyard estate in Oregon’s wine-growing region. The property is known as Herbe II, an eight-bedroom, 9,400-square-foot chateau Mazor erected as a fine epitome of a French countryside mansion he and his wife visited in the late ’90s (known as “de l’Herbe”).

“We built it 20 years ago, and now at age 78 our needs are different then when I had just retired at age 62,” Mazor said.


Asking nearly $4 million, Herbe II is one of several dozen luxury lifestyle vineyards that hit the U.S. market annually. Unlike large commercial wineries, this type of real estate centers around a way of life that, in recent years, has entranced Hollywood celebrities, tech entrepreneurs and high-net-worth professionals, among others. They all seek a slower routine, a connection to nature.

“It’s a bucket list item for some people,” said Kendra Ratcliff, a broker with Christie’s International Real Estate in both Oregon and Washington, where she specializes in wine properties.